Former Apple creative director rips into ‘needlessly complicated’ iPhone names

If you're not among the tech cognoscenti and find yourself a little confused by the new naming conventions of the latest iPhone models, you've got company. Ken Segall, a former Apple creative director who worked closely with Steve Jobs, not only thinks the growing string of characters attached to new iPhone names (like XS, XR and XS Max this year and 8, 8 Plus, X and SE last year) are "needlessly complicated." In a new blog post, the guy who came up with the name for the original iMac and who was closely involved with the famous "Think Different" ad campaign argues that with each new iPhone name, Apple seems to be "waging a war against common sense."

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Former Apple creative director rips into ‘needlessly complicated’ iPhone names originally appeared on BGR.com on Thu, 27 Sep 2018 at 21:10:40 EDT. Please see our terms for use of feeds.

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