Former Apple creative director: Apple needs to think different to get better at marketing

Quick, what's the last Apple ad or commercial you remember that was really great? That really spoke to you, inspired you, gave you that urge to go out and buy whatever was on the screen? Conveying that classic Apple aura that compelled the fans to go out and buy every single thing, often on the day of its release.

If your answer isn't anything recent and in fact you have to reach back years to find something, former Apple creative director Ken Segall certainly knows the feeling. He's just given an interview to The Telegraph in which he blasts the iPhone maker for playing it too safe when it comes to its messaging and advertising strategy these days. Indeed, adding that he can look at the company today as a marketer and "can see the difference between Steve being there -- and not being there -- very clearly."

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Former Apple creative director: Apple needs to think different to get better at marketing originally appeared on BGR.com on Tue, 31 Jul 2018 at 19:05:46 EDT. Please see our terms for use of feeds.

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